(day one) collection

Welcome to the (day one) collection by what a day. Our inaugural launch of effortlessly stylish and elevated casual wear is meticulously designed for the modern trendsetter. Each piece in this collection pairs everyday comfort with a polished aesthetic, from our versatile tees to our cozy hoodies and classic caps. The (day one) collection signifies the start of your what a day. lifestyle.

Every item in the (day one) collection proudly showcases our signature what a day. embroidery.  Inspired by the spirit of new beginnings, pieces included in the (day one) collection are designed for effortless style, showcasing clean lines, neutral colors, subtle details, and premium fabrics that feel soft and comfortable to wear.

Remember, (day one) is just the beginning. Our collections are curated and released in limited editions, available only until the launch of the next collection. Embrace the transient nature of fashion and seize the day with (day one). Life keeps moving, so make every day count with what a day.